Session 01 · Strong at 35+: Strength and Muscle/Saturday 22 August · 10:15 AM · Domlur, Bengaluru/Click here to join/
Made eXactly for YOU Daily

The broken sleep, the aching knees, the missing words. For women, this has a name, and it starts at 35.

At 35, something changes in a woman's body, and no one prepared you for it. You are the sharpest you have ever been, but biology is pulling you back. The research on Indian women is thin, so you are left to figure it out yourself.

You are not imagining it, and you are not alone. You are not unwell either. You do not need a new life, you need to know what changed.

Check your symptoms Join the movement
A woman in her forties standing in a workplace, arms folded
What is changing

Oestrogen,
almost everywhere.

Oestrogen, a hormone made mostly by your ovaries, has a hand in how deeply you sleep, how bone is rebuilt, how well you hold on to muscle, how steady your mood sits, and how your body handles sugar. With age, as the supply stops being regular, the effects turn up all over the body at once.

Oestrogen across the transition · illustrative
MENOPAUSE, AGE 46.6 THE MEDIAN LAST PERIOD IN INDIA 35 38 41 44 50 55 46.6 AGE · SHAPE ONLY, NOT MEASURED VALUES

The marked point is menopause itself, the last period, which in India comes at a median of 46.6 years. Everything to the left of it is the run up. Oestrogen does not fall in a straight line and it does not fall all at once. The unevenness is the part nobody warns you about, and it starts about a decade before anyone gives it a name.

46.6
Mean age at menopause in India, in years. Urban women, closer to 49. Against 50 to 51 in high income countries.
34.6%
Report joint pain, the single most reported symptom. Ahead of sleep, fog and mood.
57%
Of Indian women aged 15 to 49 are anaemic. The figure for men is 25%.
50
Menopause clinical trials from Indian institutions in a decade, counted as generously as the record allows.

One day, the noise quietens, and you finally hear your own voice. What you are willing to tolerate shrinks.
It is not a crisis.
It is clarity.

Section 01

You are NOT
imagining it.

If you are between 35 and 55 and something has shifted that you cannot quite name, there is a documented pattern behind it.

What Indian women actually report
What women of Indian origin aged 40 to 60 said they were dealing with
Joint pain
34.6%
Sleep disturbance
31.1%
Brain fog
26.2%
Mood swings
25.8%
Digestive issues
25.5%
Hot flushes
lower
0%10%20%30%40%
Damodaran P, Ng BK, Azmi AH. Menopausal symptoms among multi-ethnic working women. Climacteric, 2025. doi.org/10.1080/13697137.2025.2507906
A Malaysian study of women from several communities, including women of Indian origin. It is the closest match we could find, because India has never run a study like this on its own women. That gap is part of the point of this page. Hot flushes were reported as much lower here than in Western studies, without a single figure attached.

In India, women experience symptoms differently from the West. It typically starts with joint pain, sleep disruption and brain fog, and rarely with a hot flush.

Section 02

It is not an event
at 50. It is a curve that
starts in your 30s.

30s
The groundwork
Iron, B12 and vitamin D drop. The tiredness that follows is rarely read as a signal. Thyroid trouble starts to show up, at roughly three times the rate men see it. Bone strength peaks around 30 and starts declining if not maintained.
Late 30s
to early 40s
Perimenopause onset
Irregular periods, disrupted sleep, brain fog, and joint and muscular pain are what Indian women experience first. Mood swings and a shorter temper peak between 45 and 49. Body composition shifts even though you are eating much the same, and the tiredness gets heavier.
Mid 40s
Menopause, at a median age of 46.6
Dryness begins, and urinary infections get more frequent as oestrogen falls. Bone loss speeds up sharply around your last period. Hot flushes and night sweats also start turning up.
Late 40s
to 55 plus
The accumulated load
Thinning bones, and a real rise in fracture risk. Roughly one in three Indian women has fragile bones after menopause. Diabetes and high blood pressure, both of which climb after menopause. And for many, sleep that never quite comes back.
Section 03

Where are you
on the curve?

A short self check built on two questionnaires that doctors actually use, the Menopause Rating Scale and the Greene Climacteric Scale.

A hand ticking boxes down a printed questionnaire with a ballpoint pen
Not started00 / 19
01 Your body, day to day 5 questions +
Joint or muscular pain
Aching or stiff joints that you cannot put down to exercise. The single most common complaint here.
0
None
1
Mild
2
Moderate
3
Severe
4
Disabling
Fatigue that rest does not fix
Feeling drained despite adequate sleep
0
None
1
Mild
2
Moderate
3
Severe
4
Disabling
Bloating or digestive change
New or worse bloating, changes in digestion, foods that suddenly do not agree with you
0
None
1
Mild
2
Moderate
3
Severe
4
Disabling
Headaches
New onset, or a clear increase in frequency
0
None
1
Mild
2
Moderate
3
Severe
4
Disabling
Change in body composition
Changes around your middle even though you are eating much the same
0
None
1
Mild
2
Moderate
3
Severe
4
Disabling
Answer all 5 to continue
02 Sleep, mood and focus 6 questions +
Disturbed sleep
Trouble falling asleep, waking early, or sleep that does not refresh
0
None
1
Mild
2
Moderate
3
Severe
4
Disabling
Difficulty concentrating or memory lapses
Losing your thread, forgetting words mid sentence
0
None
1
Mild
2
Moderate
3
Severe
4
Disabling
Irritability or mood swings
A shorter fuse, or reactivity that surprises you. Peaks in the 45 to 49 band.
0
None
1
Mild
2
Moderate
3
Severe
4
Disabling
Anxiety or inner tension
On edge in a way that is different from your own baseline
0
None
1
Mild
2
Moderate
3
Severe
4
Disabling
Low mood or reduced interest
Feeling flat, or losing interest in things you normally enjoy
0
None
1
Mild
2
Moderate
3
Severe
4
Disabling
Reduced tolerance for stress
Overwhelmed by things you used to handle without thinking
0
None
1
Mild
2
Moderate
3
Severe
4
Disabling
Answer all 6 to continue
03 Heat, flushes and sweats 3 questions +
Hot flushes
Sudden waves of heat, often with flushing or sweating
0
None
1
Mild
2
Moderate
3
Severe
4
Disabling
Night sweats
Waking with sweating that breaks your sleep
0
None
1
Mild
2
Moderate
3
Severe
4
Disabling
Palpitations or heat intolerance
A heartbeat you can feel when you have not been exerting yourself. Can also point to your thyroid, which is common here.
0
None
1
Mild
2
Moderate
3
Severe
4
Disabling
Answer all 3 to continue
04 Your cycle and intimate health 3 questions +
Changes in your cycle
Shifts in length, regularity or flow over the last twelve months
0
None
1
Mild
2
Moderate
3
Severe
4
Disabling
Dryness or discomfort
Almost nobody talks about this one. Answer as honestly as you can, nobody else will see it.
0
None
1
Mild
2
Moderate
3
Severe
4
Disabling
Recurrent urinary infections
These get more common after menopause as oestrogen falls
0
None
1
Mild
2
Moderate
3
Severe
4
Disabling
Answer all 3 to continue
05 About you 2 questions +
Your cycle status right now
This changes how your result should be read
Regular
Irregular
Skipping
Stopped
Your age
Not stored. Used only to place you on the curve.
35-39
40-44
45-49
50-54
55+
Runs locally in your browser · Nothing stored or transmitted

What this points to

The summary is generated on your device. Nothing is sent to us, and we do not see your answers. Bring it to a clinician, or to the next circle.

A separate thing
That reading stays with you. Nothing above reached us.
If you want to put something into what we build, that is a separate thing, and it is this. Five minutes, anonymous unless you choose otherwise. It goes to the same place the rooms go.
Take the survey
Structured on: Sourouni M et al., Arch Gynecol Obstet 2021, doi.org/10.1007/s00404-021-06139-y · Andersen NJ et al., Menopause 2022, doi.org/10.1097/GME.0000000000001975 · Mankar S et al., J Family Med Prim Care 2024, doi.org/10.4103/jfmpc.jfmpc_1129_23
Section 04

What and how
we are building.

Evidence first
Chosen for what the research says, not what sounds good on a label
India specific
Formulated for Indian symptom profiles, diets and deficiency data
Ritual, not regime
Something that fits the life you already have

The first formulations arrive later this year. India has negligible participation in global clinical trials, so we are collecting the data ourselves, on what this group actually experiences, through our rooms and our surveys. We are building against what comes back through you.

Help build the dataset
India has no dataset. So we are building one.
What women tell us in this survey is what the first formulations get built against. Five minutes, anonymous unless you choose otherwise.
Take the survey

Want the formulation notes when they are ready, ahead of launch?

Put me on the list
Section 05

The people
behind MXYD.

Saikat Ray, co-founder of MXYD Daily
Co-founder
Saikat Ray

Saikat ran Velbiom, a probiotics company, started its consumer brand Happy Cultures, and exited the business to a listed pharmaceutical firm. Along the way, thousands of conversations between doctors and patients taught him two things: where the real gaps sit for women, and what it takes for a product to hold up scientifically. At MXYD, his job is making sure both are taken seriously.

Isha Khanolkar, co-founder of MXYD Daily
Co-founder
Isha Khanolkar

Isha started in healthcare, consulting at HOSMAC, and has spent her career since building consumer brands from the ground up: WellBe, The Organic World, and MAS Foods, where she is now VP of Brand and Growth. In between she spent time inside Capital-A, a venture fund, working with numerous young companies, which settled her view on how a young business should be built and how its marketing should behave. She builds the same way every time: community and events before product, literacy before claims. At MXYD she leads brand, content, community, and how all of it reaches you.

Section 06

Events.

Session 01 · Domlur, Bengaluru
Strong at 35+:
Strength and Muscle.
Saturday 22 August · 10:15 AM

The Studio by Copper + Cloves, 4th Floor, 167, 2nd Stage, 2nd Cross, Shankarnag Road, Domlur, Bengaluru 560071

  • A 50 minute strength session with trainer Usha
  • Breakfast, and 30 minutes with a certified gynaecologist
  • What actually changes in your body after 30, and why muscle goes faster than anyone tells you
  • Protein: how much, and why you are probably not getting enough
  • Live questions. Bring the ones you have been sitting on.
Join the session

Registration and payment happen on our events page.

Chairs arranged in a circle around a small table in a bright room
01
Strong at 35+: Strength and Muscle · 22 August
02
Wind Down Ritual
03
Strong at 35+: Building Core Strength
04
Upskill and De-stress
05
The Strength Brunch
06
Prioritising Gut Health
Announced through the year

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Section 07

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the first.

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